• IIT Delhi Alumni Company

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A B2B Digital Marketing Agency can complement your Sales!

Your Sales Reps’ relationship with customers matters in B2B Segment. Use B2B Digital Marketing to complement this relationship, not to replace it.

B2B Marketing Needs

B2B Marketing Cycle

As a Digital Growth Strategists for B2B segment clients, we understand that B2B cycle typically involves longer sales cycles, longer contracts, and longer relationships. By aligning marketing with the customer journey, we help businesses allocate marketing budget efficiently at each stage of the cycle.

  • Targeted campaigns to increase brand awareness and generate leads
  • Marketing automation for wider outreach of such campaigns
  • Campaigns to nurture leads and complement sales reps’ efforts to win customers
  • Targeted campaigns for increasing customer retention
What Your Clients Are Looking for?

Buyers in B2B segments are not companies, they are human beings. However, unlike B2C segments, these Buyers are techno-commercially savvy. They are not driven by impulse but they have their own set of needs. Your B2B digital marketing should capture these needs.

  • Do you have expertise in the product / service you are selling.
  • Are you efficient enough to meet quality and delivery requirement.
  • Above all, are you cost effective and competitive.

Our B2B digital marketing campaign educate your customers (Buyers) about your value proposition in a very explicit way.

Clients would make decisions driven by
We can help you meet your clients’  need by:
  1. Creating educational content that addresses their pain points and offers solutions.
  2. Developing logical and data-driven marketing strategies that speak to their business goals and objectives.
  3. Highlighting the financial incentives and ROI potential of your campaigns to demonstrate the value of your services.

B2B Buyers / Stakeholders are on digital channels

B2B Marketing Budget Allocation on Marketing Channels

The amount of budget allocated to digital marketing channels can vary widely depending on the specific business and industry. However, a survey conducted in 2021 clearly showcased rise of digital marketing in B2B segments.

B2B Digital Marketing Audience
B2B Digital Marketing Audience is not just limited to Buyers. Businesses can reach their entire ecosystem and all the stakeholders with right messaging and at relevant channels.

Buyers

  • Educate about products, practices and people.
  • Generate Leads
  • Build brand gradually

Vendors

  • Educate about company's
    requirement
  • Enhance vendor base gradually

Current Employees

  • Employees love to see own company on social channels.
  • That's reflection of their own capabilities

Future Employees

  • Candidates will prefer to join a company with positive & vibrant online image.
  • They will entrust their career to dependable leaders

Community

  • Does your company aim to
    become a socially respectable
    company.
  • Social alignment is crucial for long term sustainability.

Industry Bodies & Government Dept.

  • Convey good things that the company / industry has done to the economy.
  • Convey your problems too constructively.

How does a B2B Digital Marketing Agency help?

We Plan Digital Growth for our clients in totality. Digital Marketing is key driver in digital growth. However, it starts with “Digital Homes In Order” without which digital marketing may not yield desired result. After setting digital homes right, digital marketing planning and execution in line with business goals is key to success.

Set up your Digital Home

  • UI/UX Design
  • Website Design/Development
  • App Design/Development
  • CRM, Automation & Analytics Landing Pages
  • Blogs & Social Media Setup.

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Optimize your Digital Presence

  • Search Engine Optimization
  • Social Media Optimization
  • Content Marketing
  • Online Reputation Management
  • Email Newsletter
  • Digital PR

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Scale your Reach & Lead Base

  • SEM/PPC Ads
  • Social Media ADs
  • Programmatic ADs
  • Native ADs
  • Influencer Marketing
  • Marketing Automation

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Measure Analyze & Improve

  • Digital Analytics with Right Tools and Platforms
  • Setup & integration
  • Monitoring & Tracking
  • Measurement & Analysis
  • Marketing/Competitive Intelligence
  • CRO & Growth Hacking

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B2B DIGITAL MARKETING STRATEGY

B2B Digital Marketing when executed with alignment, speed and flexibility
assures success in-line with business goals.

B2B Digital Marketing is different compared to B2C because of B2B driving factors (Longer Sales Cycle, Longer Contracts and Longer Relationship).

Alignment of Digital Marketing with overarching strategic planning, business goals and functional deliverables is key to success.

We can help you with our strong focus on alignment and marketing research driven B2B digital marketing campaigns

Coupled with digital analytics, we can scale up result in lesser time for your business.

B2B Digital Marketing Cases

B2B Digital Marketing

Industry : SaaS & Tech

Category : Omni Channel Digital Outreach Campaign

 

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B2B Digital Marketing

Industry : Cyber Security

Category : SEO, content marketing, social media and paid ADs

 

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To know more about our B2B Digital Marketing cases, please visit cases section.

B2B Digital Marketing

Partner With Propell Action For B2B Digital Marketing

Partnering with Propell Action for B2B digital marketing ensures a comprehensive approach to reach clients at each stage of the business cycle with strategic allocation of marketing budget across multiple digital channels based on audience understanding and industry trends. This results not just into higher ROI but it also helps our clients to create their own B2B Brand in gradual manner.

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