Mumbai, Pune, Gurugram
Vivek@propellaction.com
+91 880 022 6570
ritesh@propellaction.com
+91 991 633 0629

CDP (Customer Data Platform)

Centralize data for consistent, organization-wide customer engagement. By using a CDP, developers and marketers can create dynamic, data-driven websites that enhance user engagement and drive business growth.

What is CDP?

Customer Data Platforms (CDPs) are similar to Data Management Platforms (DMPs) but focus on customer data (PII) rather than cookies or device IDs. CDPs create a single customer view for personalized, cross-channel messaging (online, offline, email, social, etc.). They centralize data for consistent, organization-wide customer engagement.

Unified Customer View
Real Time Personalization
Orchestrated and Automated
Audience Segmentation
Analytics / BI and Insights
Known + Unknown
Boosting Advertising
Unified Profile
Multi-channel and device Activation

What CDP offers?

We understand that the journey through a CDP is complex. It goes beyond data ingestion but all the way to operation and scaling past the 60/90 day standup phase. We do complete handholding during set up, deployment, scaling and beyond.

Data Aggregation
Measurement
Schema Building
Data Science & Modelling
Orchestration & Activation
Technology Evaluation

Consultation services

We’re here to guide you every step of the way—helping you figure out the best strategy, start with a solid foundation, scale your efforts efficiently, and grow your business to its full potential. Whether you're just getting started or looking to expand, we provide the support and expertise you need to succeed at each stage of your journey.

Data Unification Strategy
Audiences and Segments
Reporting & Analysis
Services, Hiring, Training & more

Tools & Platforms Used